Collaborate with marketing to enhance audience engagement.
Key Responsibilities:
Create engaging written, visual, and multimedia content for platforms including social media, websites, and emails.
Plan, develop, and manage content for social media platforms, ensuring consistency with the brand voice and marketing goals.
Develop content optimized for SEO to increase organic traffic and improve search engine visibility.
Shoot and edit photos and videos for social media posts, product showcases, and marketing campaigns.
Stay up-to-date with the latest digital trends, platform updates, and competitor activities, applying insights to content strategy.
Collaborate with the marketing team to create and maintain a content calendar, ensuring timely and consistent content production.
Monitor content performance metrics, such as engagement and traffic, and use data to refine strategies.
Work with designers and other team members to create cohesive and visually appealing content.
Qualifications:
+2 years of experience as a content creator, copywriter, or in a similar role (portfolio required).
Bachelor's degree in Marketing, Communications, Journalism, or a related field Strong understanding of social media platforms, SEO best practices, and digital marketing trends.
Creative thinking and storytelling abilities, with a talent for producing engaging content across various mediums (text, video, photo). Proficiency with content creation tools like Adobe Creative Suite (Photoshop, Premiere, Illustrator), Canva, or other graphic design and video editing software. Excellent writing, editing, and communication skills.
Ability to manage multiple projects and meet deadlines in a fast-paced environment.
Strong attention to detail and an eye for aesthetics. Experience with content performance analysis tools (e.g., Google Analytics, social media insights).
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